Brand Knowledge, Consumer Insight & Beyond
Beyond Research was founded in 2005 and has since built extensive experience delivering projects in employer branding, place attraction, and talent development. We work with target group–driven communication for public authorities and municipalities, as well as for clients across e-commerce, media, FMCG, technology, healthcare, and the automotive and construction industries.
We are Beyond
Our Method
We tailor qualitative research to your specific challenges, needs, and conditions, without compromising on strategic ambition or analytical depth. High-quality recruitment is critical to meaningful results, and we have extensive experience recruiting niche audiences, including children, young people, and individuals with specific needs.
Drawing on qualitative methods such as focus groups, in-depth interviews, and ethnographic observation – both in physical and digital settings – we deliver insight-driven work that forms the foundation for target group analysis, brand strategy, communication strategy, place attraction and talent development, as well as concept development.
AI in Our Work
ThemeCrawler – analysis and mapping using AI
In collaboration with the Danish agency Will & Agency, we work with the AI-based analysis tool ThemeCrawler. The tool enables the analysis of large volumes of digital content from platforms such as TikTok, Instagram, forums, news media, and blogs to identify conversations, trends, and attitudes around a specific topic or brand—from mapping young people’s reading habits to uncovering new market opportunities.
Through the use of ThemeCrawler, we gain a strategic overview of how a topic or brand is discussed and perceived. This allows us to identify patterns, emerging concerns, trends, and communication gaps, as well as to track and monitor changes in conversations, themes, and brand perceptions over time.
Selected cases
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ELECTROLUX
We researched Electrolux users and potential users ideal washing machine, identifying desired features, success factors, and barriers in current models.
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HYUNDAI
We studied brand perception and electric car adaptation in Sweden, generating recommendations
for product, communication,
and positioning. -
ZOEGAs
We tested Zoégas’ campaign with Swedish coffee lovers, identifying which messages, tones, and visuals resonated and providing insights
to adapt the concept for the Swedish market. -
ZALANDO
We studied Swedish fashion consumers’ perceptions of Zalando, providing recommendations to refine advertising concepts and strengthen the brand’s
market positioning.
Want to learn more? Let’s connect!
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